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The Source modernizes the holidays | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Josh Kolm

A little elf who needs to get with the times is helping The Source continue its image refresh this holiday shopping season.

Returning to the “I Want That” platform it debuted in 2014 and used for last year’s holiday campaign, one of Santa’s elves responds to a girl’s wish for speakers with an outdated, elf-made gift, only for a member of The Source’s staff to show up and correct the situation.

http://strategyonline.ca/2015/11/27/the-source-updates-for-the-times/
 

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